UX Design
About me and my design process


Harvard graduate. Eager to learn. Efficient and effective.

I am a UX Designer with 15+ years of relevant experience in content creation and project management of creative teams. In 2015, I transitioned from the advertising industry to UX Design, and in 2017, I was promoted to Senior UX Designer. I’m enthusiastic about understanding user needs, distilling product complexities down to their essences, and creating IA frameworks that are logical and efficient. I value working with organizations positioned to deliver innovative, impactful user experiences.

I use my creative and organizational skills to design products that empower users, and solve real user needs. It's crucial that designs are based on data rather than assumptions, so I value incorporating user research. I understand the importance of balancing resources - cost, time, developer resources - while striving to create enjoyable and seamless user experiences.

I've been internationally recognized as a UX Designer with multiple awards and features in publications. PAGE, a German design magazine, and UX Planet have both written articles about my UX Design career. Additionally, I’ve led projects and participated in teams that have won awards each year of my career. These include: Facebook Women Student Hackathon 2015 (2nd place); SMART Technologies Hackathon 2016 (1st place); SMART President’s Club Award (individual contributor, 2017); SMART President’s Club Award (team project, 2018).



"Organization is Alison’s super power! Highly efficient and effective, she is always looking for ways to optimize a situation. She delights in designing logical solutions to complex problems. Alison uses her strong IA and organizational skills to create intelligent, easy-to-use frameworks for user experiences. She’s a thoughtful and intelligent strategist who understands the importance of balancing user and business needs. Alison exceeded my expectations in the research and strategy aspects of UX Design. Alison brings a wealth of experience from advertising and running her own businesses with her, and it shows! She brought an organized and well-reasoned approach to her teams, along with a positive attitude, and a true sense of leadership. Plus, she’s whip smart, picks up new skills quickly, and is always eager to learn more. She would be an asset to any design team, and I highly recommend working with her!"
-- Ashley Karr, Senior UX Designer

"Alison is a highly motivated and amazingly productive individual. She is an enthusiastic learner who cheerfully embraces challenges. Her intellectual horsepower is formidable. Her smile is infectious, and she’s a joy to work with. The project management skills that Alison brings to assignments ensure that her team knows their priorities, responsibilities, and can meet all of their deliverables on schedule. She helps to foster a great, collaborative team dynamic. It’s clear that Alison understands the importance of user research to back up her design decisions, rather than relying on assumptions or opinions. She doesn’t get attached to any one design solution, and will pivot when the user data points in a different direction. She shows great skill in the analysis of user research, information architecture frameworks, rapid prototyping, and usability testing. Alison will add tremendous value to any organization lucky enough to have her, and I look forward to seeing the next steps in her career."
-- Court Crawford, Design Manager

"Working with Alison has really been a great experience. From her great UX skills, to her fun and engaging approach to work. She’s worked with devs, testers and project managers to pull the focus back to our users and their experience on our web systems which can often get lost in the details. I really appreciate that she is always open to questions and suggestions. What really impresses me, though, is her wealth of knowledge; it enables her to quickly answer questions or look over ideas and add a ton value to them. Although we’re both situated in timezones around 8 hours apart, she communicates well and effectively so that miscommunication doesn’t cost days. Overall it’s been a real pleasure working with Alison!"
-- Nikhil Gangai, Software Development Manager

"Alison came to us while we were already several months into the project. We were really looking for someone who didn’t need a lot of background but could run with the challenges faced ahead. She was a perfect fit. The client was high profile who looked to us for guidance uplifting their content heavy intranet site. Alison’s challenge was to test the proposed information architecture, improve the method for how we test, and convey the results to our stakeholders with recommendations. She not only did this with detail and expertise that educated our team, but also did so fast and efficiently. So fast, that she was able to extend her support with design quality assurance and project management. Her time with us was short, unfortunately, but highly impactful."
-- Kurt Hinz, Visual Design Director

“Alison is amazing at organizing and analyzing data. She brought a lot of information that covered the scope of the domain. Her ideas keep us really grounded and moving forward, she kept us on track and reminded us to timebox. Strengths: finding data, research, analyzing, organizing information. Super strength: ability to re-interpret more complicated data quickly and make it really understandable, break it down. Oh, and PhotoShop skills - so great.”
-- Diana Rodriguez, UX Designer


I always start by asking "what problem are we solving for our user?" My UX Design process includes research, planning / defining, designing, prototyping, and testing. I'll circle back to iterate the design based on the results of testing, and improve the interaction design as much as possible within our timeframe. I have a comprehensive UX Design toolkit that I can use for each project to give me insights into the user's goals, motivations, and behaviors.